The Long Term Value of TEM

The Long Term Value of TEM

Our Top 5 Reasons for Sticking with an Expense Management Solution

When prospective customers approach us looking for a Telecom Expense Management (TEM) solution, they are often focused on the expected ROI within the first 6 months to 2 years, which can yield high results and significant savings, as well as a few surprising insights into user behavior.

However, Most customers realize other long term benefits, which tend to be unfamiliar to the public.

The top 5 of these hidden gems are:

  1. Accurately budget and forecast telecom expenses for any expected headcount increase, or downsizing and closing a location
  2. Standard and controlled processes for ordering and making changes to inventory – no out of process ordering
  3. Enforce company mobility policies
  4. Fully understand your inventory and have a clear picture for any ‘what if’ analysis
  5. Accurate data for business analytics i.e. contract re-negotiation.

With a properly sized TEM solution  customers manage not only to benefit from substantial cost reduction, but also are able to fully control their mobility growth, understand the trends, and know how to support and effectively plan for future business needs. Thanks to MDSL for the post!

Want to hear more about these benefits - Contact  one of our TEM experts @ info@mitelservice.com

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Privacy Themes for Mobile Workforce’s

Privacy Themes For Employees in Mobile Workforce Tracking

947-293_Privacy-ThemeThe proliferation of communication technologies has resulted in a work environment that uses email, cell phones, radio, and other channels that are subject to monitoring and tracking. An array of technologies and platforms makes workforce tracking easy and cost-effective, but not all devices are created equally. Safety and accountability are the primary goals of workforce monitoring, and the balance between surveillance and privacy is key. Digital two-way radios are an attractive option for dispatch-centric businesses and can reduce costs, limit distractions, increase durability and provide employees with a greater sense of privacy. In many ways, two-way radios are an excellent alternative to other methods of workforce tracking due to their non-invasive nature and easy-to-use technology. While every business is different, a product such as DispatchPlus is ideal for those looking for a reliable workforce tracking system that increases efficiency and workflow, while allowing the employee to turn off the tracking function during lunch breaks and time-off.

Monitoring the Mobile Workforce

The mobile workforce is often subject to monitoring, tracking and surveillance at a significantly higher level than a static workforce. In no small part, this trend is a result of the rapid growth of such a workforce that is expected to grow by 9.56% in the next five years—to 105.4 million workers in the United States, according to a report by solutions company Mobile Worker. An industry report by virtualization, networking and cloud computing giant Citrix estimates a 72 percent increase in the number of enterprise mobile devices. The large-scale adoption of enterprise mobility, the growth of local business, and their reliance on cellular, wireless and radio-based networks, means that a substantial percentage of workers conduct business while on the move. At any given time, the average mobile worker is entrusted with tens of thousands of dollars of company equipment—a leading argument for workforce tracking. However, ensuring workforce privacy as a fundamental right is also the responsibility of every ethical corporation.

Managing Efficiency

Tracking a field technician or delivery by physical, cell phone, tablet or wireless networks is a common practice that can help improve efficiency and lower the turnaround times of services. However, it is important for employers and employees to understand that the purpose of workforce tracking is not to “snoop” on employees but to ensure that due process and productivity are maintained in the field. A recent lawsuit in California highlights the privacy challenges that employers need to address. The case filed by the employee of a money transfer services company alleged that her employer had required app-based monitoring around the clock and tracked her movements after working hours. Consequently, responsible monitoring of a mobile workforce is not merely ethical, but an essential part of ensuring that the balance between tracking a worker’s performance or delays out in the field does not extend to malicious or intrusive surveillance. Several leading mobile workforce productivity platforms such as DispatchPlus allow tracking to be turned off during breaks and after work to protect an employee’s privacy.

Customer Responsiveness and Safety

Local businesses often invest hundreds of thousands of dollars in equipment, vehicles, and personnel in order to provide agile and responsive services to their clientele. For example, a utility repair firm or online retailer stands to lose thousands of dollars in case of delayed service calls or shipment deliveries. Workforce tracking enables these businesses to respond to such delays by sending in reserve field workers or diverting other technicians to cover for the delivery. On-the-ground tracking can also be used to inform clients of any expected delays and the estimated time of arrival. Tracking and monitoring services can mitigate the risks and losses incurred because of incidents such as vehicle or inventory theft, accidents, and other force majeure events. Workforce tracking via wireless radio and cellular networks is also essential to ensuring the safety of a mobile workforce. Businesses whose field workers routinely operate in dangerous environments or face events such as natural disasters rely on robust workforce tracking to identify how long an employee is in a potentially hazardous zone and use geofencing and routing capabilities to help avoid such zones.

However, it is vital that employee and client privacy takes precedence over efficiency and customer responsiveness. Creating a stable and robust combination of policies, practices and cross-departmental accountability frameworks involving Human Resources, Operations, Security, Risk Management and primarily, Senior Management is essential to ensuring the implementation of privacy themes for employees in workforce tracking.

Summary:

Businesses often walk the fine line between ensuring efficiency and employee privacy. Wireless and cellular network monitoring tools can help keep employees safe, ensure the optimum productivity, create a responsive contingency plan, and prevent the loss or theft of millions of dollars’ worth of equipment. The rapid growth of the mobile workforce and the increased sensitivity to privacy requires smart productivity and tracking solutions that can be turned off in order to respect privacy. Mismanaged privacy can result in a wide range of adverse consequences including legal action. When managed ethically, workforce tracking can offer improvements in productivity, efficiency, safety, and accountability.

Thanks to PDV for the post !

References:

https://www.privacyrights.org/workplace-privacy-and-employee-monitoring

http://www.cbc.ca/news/technology/employee-tracking-apps-raise-worker-privacy-questions-1.3075673

https://epic.org/privacy/workplace/gps-traking.pdf

http://employment.findlaw.com/workplace-privacy/privacy-in-the-workplace-overview.html

http://www.mondaq.com/unitedstates/x/287040/Data+Protection+Privacy/Five+EmploymentRelated+Privacy+Issues+We+Are+Tracking+in+2014

http://mworker.com/number-of-mobile-workforce-is-exploding-in-u-s/

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Historic Cuba Visit !

Obama Kicks Off Historic Cuba Visit

The visit is the first by a U.S. president in 88 years.

HAVANA (Reuters) – President Barack Obama arrived to small but cheering crowds on Sunday at the start of a historic visit to Cuba that opened a new chapter in U.S. engagement with the island’s Communist government after decades of hostility between the former Cold War foes.

The three-day trip, the first by a U.S. president to Cuba in 88 years, is the culmination of a diplomatic opening announced by Obama and Cuban President Raul Castro in December 2014, ending an estrangement that began when the Cuban revolution ousted a pro-American government in 1959.

“It’s a historic opportunity to engage directly with the Cuban people,” Obama told staff at the newly reopened U.S. Embassy who were gathered at a hotel, his first stop after arriving in the afternoon.

Groups of Cubans watched the motorcade from balconies and backyards as Obama was driven downtown, where a small crowd of Cubans braved a tropical downpour and tight security. They chanted: “Viva Obama, Viva Fidel,” as the president and his family left after eating dinner in a rundown neighborhood.

Obama, who abandoned a longtime U.S. policy of trying to isolate Cuba, wants to make his policy shift irreversible even if a Republican wins the White House in the Nov. 8 election.

But major obstacles remain to full normalization of ties, and the Democratic president’s critics say the visit is premature. U.S. officials concede the trip may not yield immediate concessions from Cuba on rights and economic freedom.

On Sunday, one bystander shouted: “Down with the blockade,” in reference to the U.S. embargo in place for 54 years that remains the top irritant for Cubans. Obama, who responded to the shout by raising his right hand, has asked Congress to rescind the embargo but has been blocked by the Republican leadership.

Underscoring the ideological divide that persists between Washington and Havana, Cuban police, backed by hundreds of pro-government demonstrators, broke up the regular march of a leading dissident group, the Ladies in White, detaining about 50 people just hours before Obama arrived.

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AIR FORCE ONE IN CUBA

Obama arrived at Havana’s Jose Marti International Airport in Air Force One, the presidential jet with “United States of America” emblazoned across its fuselage, a sight almost unimaginable not long ago on the island, just 90 miles (145 km) off the coast of Florida.

He was met by Cuban Foreign Minister Bruno Rodriguez, the top Cuban official present. The formal welcoming ceremony will be on Monday when Obama meets the Cuban president at the presidential palace.

U.S. officials appeared unfazed by Castro’s absence from the airport welcome, even though he personally met and greeted Pope Francis in September. Republican presidential front-runner Donald Trump tweeted that Obama’s visit was a “big deal” but that he got “no respect.”

Obama will hold talks with Castro – but not his brother Fidel, the revolutionary leader – and speak to entrepreneurs on Monday. He meets privately with dissidents, addresses Cubans live on state-run media and attends an exhibition baseball game on Tuesday.

The trip carries both symbolism and substance after decades of hostility between Washington and Havana.

Traveling with first lady Michelle Obama, her mother and their daughters, Sasha and Malia, Obama took in the sights of the colonial-era neighborhood and was given a tour of Havana’s 18th century cathedral by Cardinal Jaime Ortega, who played a role in secret talks that led to the rapprochement 15 months ago.

The Obamas dined at the San Cristobal restaurant, run by an Afro-Cuban as part of a cautious opening to private enterprise since Fidel Castro handed power to his brother in 2008.

The trip makes Obama the first sitting American president to visit Cuba since Calvin Coolidge arrived on a battleship in 1928 and may help chip away at barriers to U.S.-Cuba trade and travel.

Since rapprochement, the two sides have restored diplomatic ties and signed commercial deals on telecommunications and scheduled airline service.

Obama has used executive authority to loosen trade and travel restrictions to advance his outreach to Cuba, one of his top foreign policy priorities along with the Iran nuclear deal.

Cuba still complains about U.S. control of the naval base at Guantanamo Bay under a 1934 lease agreement that Havana says is no longer valid and that Obama has said is not up for discussion. Havana is unhappy with U.S. support for dissidents and anti-communist radio and TV programs beamed into Cuba.

Speaking to reporters, Foreign Trade and Foreign Investment minister Rodrigo Malmierca Díaz said before the U.S. president’s arrival that Obama’s regulatory moves “go in the right direction.” But he added: “We can’t reach a normalization of relations with the blockade still in effect.”

YURI CORTEZ via Getty Images

‘¿QUÉ BOLÁ CUBA?’

The Americans in turn criticize one-party rule and repression of political opponents, an issue that aides said Obama would address publicly and privately.

Obama’s critics at home accuse him of making too many concessions for too little in return from the Cuban government and of using his trip to take an unearned “victory lap.”

Obama’s first words to the Cuban people came in a message on Twitter, a social media service that few Cubans can use regularly because of government restrictions on Internet access.

“¿Qué bolá Cuba?” he said, using Cuban slang for “what’s up?”

“Just touched down here, looking forward to meeting and hearing directly from the Cuban people.”

¿Que bolá Cuba? Just touched down here, looking forward to meeting and hearing directly from the Cuban people.

— President Obama (@POTUS) March 20, 2016

Little progress on the main issues is expected when Obama and Castro meet on Monday or at a state dinner that evening.

Instead, the highlights are likely to be Obama’s speech on live Cuban television on Tuesday, when he will also meet dissidents and attend an exhibition baseball game between Major League Baseball’s Tampa Bay Rays and Cuba’s national team.

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The Benefits of a Mobile Worker Management

The Benefits of Mobile Worker Management

Benefits of Mobile Worker Management

In 2015, the world’s mobile workforce population was estimated to be 1.3 billion people – 37.2% of the world’s working population. The growing popularity of the mobile workforce presents unique challenges for those who own dispatch-centric businesses. Choosing the right devices for your mobile employees can be difficult without the proper guidance. There are many systems to choose from but only one will make the most sense for you and your team.

 

Without a Management System in place, there is no way to measure your mobile workforce’s performance. This ultimately causes problems with efficiency, safety, and even customer service. As one of the age-old adages goes, “If you cannot measure it, you cannot improve it.”

What are the benefits of Mobile Worker Management (MWM) for your company and which systems and tools will help you mitigate the risk of misuse or damage to your equipment? We’ve narrowed it down to communication, safety, efficiency, and customer service.

Better Communication

Unless you have a manager on site with every mobile worker, it’s hard to tell what is going on out in the field. Mobile Worker Management applications like GPS and Geofencing record where workers are in the field, arrival and departure times, and statuses of particular jobs. As a manager, better communication and documentation of mobile workers will help you understand common issues that workers face on the job, the average time a certain job takes, and then, in turn, improve upon those statistics. Not only does the application track jobs and their statuses, but it also is a secure platform that automatically updates all of the people with access, eliminating the guesswork and time-consuming phone calls.

Safety

A mobile workforce presents unique circumstances for employers such as insurance for employees driving on the job, the potential for accidents (especially if the employee is using a mobile device while driving). Moving away from phone-based communication can help minimize these distractions. MWM applications such as DispatchPlus also record verbal communications for job documentation, removing tedious phone plans and unreliable calls from the long list of potential distractions.

Safety in the field is key. Knowing where your employees are, and even which route they take to get to the job, as well as GPS software for directions, helps to eliminate distractions and make the mobile workplace a safe environment.

Efficiency

With the ability to document the day-to-day activities of your employees, reports and assessments are simple. MWM allows you to take notes on each job including status updates, issues that may occur on the job, and conversations between the manager and the employee. By learning from these documented reports, managers can improve future issues that may cause delays.

Additionally, one central application provides a connected, singular platform that is easily maintained, and can give the company a focal point for management. This software can improve employee accountability, and identify where employees are having difficulty. The processes and procedure of the business will naturally streamline, and past issues become resolvable as a result.

Customer Service

The responsibility of a manager includes making sure that he or she maintains open communication with the client. The more information he or she can provide a client about the status of a job, the better customer service ratings the company will receive.

In this case, transparency is key. Management of mobile workers can be tricky since most employees are out in the field, completing a very hands-on job that requires focus.

With GPS tracking systems such as DispatchPlus, a manager can see the location of their employees without receiving verbal confirmation. Then, once the employee is done with the job and out of harm’s way, they can quickly check in via two-way digital radio to give a synopsis of the job and how fast they can move on to the next one.

Before the employee even picks up the radio, the manager can let the client know that the job has been completed and that he or she is waiting on a complete report from the employee. This creates a very intimate relationship between the company and the client and will make a huge difference over other companies who are unable to deliver this kind of service.

More Revenue

Better communication, safer working conditions, more efficient workers, and happy customers are all reasons why more revenue is inevitable. Businesses that run more efficiently allow workers to have time for more daily jobs. Fewer issues mean faster resolutions. If every employee on a ten-person team is 10 percent more efficient, that is the equivalent of hiring an extra person at no cost.

At the same time, these benefits also cut costs that a business might accrue in road accidents, insurance, phone bills, and overall distractions. Not only does Mobile Worker Management increase sales, but also cuts costs – meaning less overhead. Perhaps the biggest reason why management of mobile workers increases revenue is due to the fact that your employees will be able to complete jobs quicker, leaving room for more jobs to be completed. More jobs completed will inevitably lead to more money for your company.

Summary

Mobile Worker Management is essential for any business with a mobile workforce. MWM applications provide a central platform accessible for the manager to oversee each mobile employee from the office, while documenting the completion of projects and questions the worker might have. The benefits of Mobile Worker Management and MWM applications are effective communication, elevated safety, employee efficiency, and better customer service, which ultimately leads to more revenue for the business.

Thanks to PDV for the post !

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Challenges on Telecom Spend !

Challenges facing Procurement Leaders and their telecom spend

 

Recent Trade Show  ProcureCon IT Europe  which was held in Amsterdam scheduled sessions for Telecom Executives  to spend two days talking with Procurement Leaders from across Europe about their current challenges with mobility and telecom costs.

The International companies face the same challenges as the US Companies

It was an insightful couple of days with some great conversations with people who are exploring, or already using TEM solutions, across Europe.

One of the main concerns we discussed is the difficulty in being able to effectively capture and control spend across the different carriers and countries, especially in Europe (this is also a concern globally). This is a challenge facing many enterprises operating across Europe with different carriers operating in different countries, meaning multiple contracts to be signed and various tariffs to manage in different currencies.

Today’s  TEM solution’s provides enterprises with a smart way of managing their telecom costs. By reading all the invoices in the country where they operate and normalizing the spend categories, customers can have clear and concise spend visibility be able to compare between countries, taking the first step towards clear policy management and cost reduction. It enables us to benchmark your contracts and current rates and provide you with a contract negotiation strategy.

Of course on a recurrent basis, the  TEM solution effectively manages your costs, and also achieves savings through ensuring correct contract terms and costs are adhered to, as well as finding more suitable tariffs for your users to be on.

To find out more visit www.webassociatesllc.com  and fill out the contact info !

We can help steer you toward the right solutions partner..

Thanks to Philippe Lignac for the Post !

 

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Cuba is ready for Prime Time !

Lots of discussion these days on ending the Embargo !

Our recent visit made us agree that it’s time to normalize relations between the US and Cuba..

The Daily News has been saying that for years, here’s a recent post

The United States of America must end its failed half-century-old embargo on Cuba following President Obama’s momentous decision to restore diplomatic relations with the oppressed and depressed island nation.

Free trade and the free exchange of people and ideas hold far more promise of loosening the Castro dictatorship’s grip than an ossified American policy imposed in the bygone era of the Cold War.

For nearly two decades, the Daily News has urged dropping a blockade that made sense only when Cuba was a puppet of the Soviet Union and a serious security threat 90 miles off Florida.

In 1995, we wrote that the embargo “has created only pain and suffering” while leaving intact a regime that “has been an enemy of democracy.”

Today, it is even clearer that the 54-year political and economic freezeout has categorically failed to benefit Cuban families. In fact, isolation has made their lot worse.

Cuba remains suffocated by a government that imprisons and intimidates dissidents, denies fundamental freedoms of press, worship and political franchise, destroys families and constrains economic liberty.

This wrenching reality dawned on none other than Pope Francis, who, as a bishop, traveled with Pope John Paul II to Cuba in 1998. There, he witnessed a society in ruins, and he would later write scathingly about the destructive effects of communism.

No surprise, then, that Francis helped broker Obama’s restoration of government-to-government communications, along with the freedom of American USAID contractor Alan Gross, who had been imprisoned in Cuba for five years.

Thanks to the Daily News for the post !  We Agree !

What’s your opinion ?

Bill Bramhall on Cuba and Obama

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Push to Talk vs. Cell Phones

7 Advantages to Using Push-Talk Devices Over Cell Phones in your Small Business

Push-To-Talk

Small organizations that manage a mobile workforce rely on the clear communication of instructions and information. The ubiquitous smartphone may be popular and offer the convenience of easy person-to-person contact, but falls short as a multi-channel communication device to combine security and reliability in all conditions. Cell phones and push-to-talk technology has often been likened to comparing apples with oranges because of the significant differences in performance, application and sustainability.

Comparing Technologies: Understanding the Nuts and Bolts

Cellular phones are a type of radio that relies on low-power transmitters that create radio frequency “cells” within which the phone can operate—hence their name. All cell phones require access to a base tower, which transmits and receives voice, data, and control instructions through channels that are accessible to multiple users.

By contrast, a push-to-talk radio relies on a single or multiple transceivers and operates on frequencies that may not be available to cellular phones. Radios are simplex devices with a specified number of secure channels that operate in a small area, where only one person speaks at a time.

The Advantages of Push-to-Talk Radio for a Workforce

Security — Security is of paramount importance when dealing with a mobile workforce. Using a push-to-talk radio system eliminates the risk of secure information concerning shipments and confidential instructions being intercepted by unauthorized users. Unfortunately, even the most secure cell phone networks have vulnerabilities that can be exploited by cyber criminals. The U.S. Government Accountability Office has reported a staggering 185% increase in the number of malicious software-based attacks on cell phones because of the inadequacy of the security protocols governing such devices. PTT systems offer ironclad security and access to specific frequencies based on a confidential radio frequency allocation system.

Clarity — One of the key aspects of effective workforce management is the clear, unambiguous communication of instructions, responses, and information. By design, cell phones are duplex devices, allowing the simultaneous transmission and receipt of information. Overlapping conversations can cause instructions to be misunderstood or misinterpreted. In an emergency, even a simple misunderstanding may be the difference between life and death. Industries such as logistics and airlines that run extremely time-sensitive operations stand to lose millions of dollars from incorrect communication. PTT radios hold a distinct advantage over cell phones in being turn-based communication devices. PTT protocol also requires both parties to deliver a message clearly and to acknowledge the receipt of a message. Consequently, PTT radio encourages and improves the clarity of transmission, resulting in fewer misinterpretations.

Connectivity — PTT communications offer instant connectivity with the press of a button. This feature becomes crucial in an emergency or hazardous environments where instructions and information must be relayed quickly—such as between the control center and safety crew of a power plant. Cell phones are limited in this area because of the time taken by the device to connect to the network and for the network to establish a connection to another user.

Reliability and Durability — During a natural disaster or adverse environmental conditions, cell phone towers are usually out of operations, robbing users of the ability to communicate. PTT radio is a reliable channel used by emergency services and the authorities to maintain contact with headquarters. In the context of a workforce, PTT radio continues to function in areas beyond the range of cell phone towers, offering a boost in reliability to companies who have workers traveling to and from remote regions. PTT radio devices are far more durable than conventional cell phones and are designed to withstand impact, high levels of dust, humidity and electrical fields and operate efficiently in environments where cell phones cease to function.

Human Safety — Even the most conservative cell phone plan usually provides access to the Internet or to non-business communications such as SMS. When misused, the cost of non-business communication over a cell phone can have an adverse impact on the profitability of a small business. Using PTT radio, a control center or can restrict and monitor communications within the PTT network. Some PTT devices even offer text messaging services within a closed group. Group networks allow command and control centers to reach all employees who may be scattered across the coverage area without worrying about expensive cell phone charges. PTT is compliant with on-road communication standards for operations in a moving vehicle while the use of a cellular phone in a car or truck severely compromises the user’s ability to concentrate on the road.

Push-to-talk remains the cornerstone of effective, efficient and economical communication for small organizations with workforces spread over a wide area of operations. Their ironclad security, clarity, connectivity, reliability and durability help answer the question of why radios vs cell phones for small businesses and make these devices an essential tool for the modern mobile workforce. Compatibility with automated work order management solutions represents the next step in PTT-based efficiency where a local workforce can use the operational versatility of PTT to ensure better turnarounds, less rework, and improved cost effectiveness. This compatibility can ensure that a mobile workforce can communicate easily and troubleshoot operations even from remote locations.

Summary

Despite advancements in cellular technology, PTT platforms exhibit the robustness, scalability and uptime required by emergency workers, police, logistics, and other time-sensitive and mission-critical operations. PTT remains the go-to technology in hazardous environmental conditions and in areas where conventional cellular services are not operational. Today, the broad functions of PTT are being replicated by smartphone apps, but the core utility of the technology remains irreplaceable.

Thanks to our friends at PDV for the post !

References:

http://video.motorolasolutions.com/video.aspx/mototrbo-push-to-talk-ptt-radio-solutions-advantages-over-ptt-cellular/2520377540001

http://www.azetti.com/products/push-to-talk-over-cellular

http://www.pcworld.com/article/2010278/10-common-mobile-security-problems-to-attack.html

http://www.gao.gov/products/GAO-12-757

 

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Happy New Year ! from mitelservice.com

Happy New Year! What are Your Blogging Resolutions for 2016?

Image via Flickr user Amodiovalerio Verde

Well here we are again, folks – the start of a new year. The time when we’re usually bursting with motivation and promises to not repeat the mistakes of the past. I know I’ve learned a lot in the last 12 months. 2015 was all in all a good year !

We looked at the changing face of the cloud, the potential of 5G , the potential of Cuba !

The Mitelservice team wishes you all a very Happy and Healthy New Year !

Let’s make 2016 the best year yet !

Visit us at :

www.webassociatesllc.com

www.cuba-it.us

www.mitelservice.com

 

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Hemingway Fishing Tournament in Havana Cuba !

Hemingway Fishing Tournament

Big Game Fishing in Cuba

We just returned from Havana and had a chance to visit the Hemingway Marina as well as spend a day fishing ! We had a great day catching tuna and wahoo in 1000 feet of water just miles off the beach.

If your into Big Game Fishing I would recommend the Hemingway Marina !

Good Fishing from the Mitelservice team !

66th Ernest Hemingway International Billfishing Tournament – scheduled for June 13, 2016.
Hemingway with large Marlin caught in Cuba
Hemingway with large Marlin caught in Cuba.

Held at Marina Hemingway, 9 miles west of Havana, the Hemingway International Billfishing Tournament hosts fishermen from around the world in pursuit of marlin and other large deep sea fish, including tuna and wahoo, using 50-pound fishing line.

First held in 1950, this year’s tournament marked its 60th year in existence. For four days, fishermen will battle with large ocean fish – as Hemingway did. This is a tag-and-release tournament.

How it Started

On May 26, 1950, 36 of the best fishing boats of Havana sailed through the channel of the Castillo del Morro, situated at the entrance of Havana harbor, in search of the Gulf Stream. One of them was “Pilar”, owned by Ernest Hemingway, who participated in this first tournament representing the International Yacht Club de La Habana.

A group of fishermen proposed to name the fishing tournament with his name, in respect of Hemingway’s passion for big game fishing. Hemingway not only agreed, he won the cup for the first three tournaments.

In 1959, Hemingway moved to Idaho, but returned to Cuba in 1960 to receive an award at the 11th International Tournament Hemingway, held at what is now Marina Hemingway.

In 1961 and 1962 tournaments were not held due to the serious tension between Cuba and the United States, culminating with the Bay of Pigs invasion. In 1963 the tournament resumed, but only on a national basis, and was run that way until 1977. In 1978, the tournament began inviting international participants.

With the foundation in 1992, the Hemingway International Yacht Club of Cuba (CNIH of Cuba), the Hemingway tournament has found new inspiration. The tournament promotes good relations with fishing clubs and fishermen – encouraging the participation of sport fishing and spending time protecting the environment and species.

In 1997, with the help of the Billfish Foundation and the direct involvement of Mr. Ralph “Agie” Vicente, Representative of the Billfish Foundation for the Caribbean, HIYC Commodore Jose Miguel Diaz of Cuba Escrich introduced the method of tag-and-release to the Hemingway tournament, which has helped save hundreds of billfish.

The Ernest Hemingway International Billfish tournament is considered one of the oldest big-game saltwater tournaments in the world.

2016 Tournament Details:

  • 66th Ernest Hemingway International Billfish Tournament
  • Date: June 13, 2016
  • Location: Marina Hemingway
  • Cost:
    • Bring your own boat/equipment: 450.00 CUC per team from 1 to 3 anglers and 100.00 CUC per an additional angler. Registration fee includes free mooring if you come on your own boat, personal invitations for the Welcoming Cocktail, Closing Dinner and Awarding Ceremony for the teams.
    • Rent boat/equipment: Prices start at 2,500.00 CUC. Included are captain and mate, fishing tackle for every angler, baits, fuel and snack.
  • Prizes: Medals and trophys for 1st, 2nd, and 3rd place. Prize for largest fish and largest dolphin fish (dorado/mahi-mahi).
  • Rules: Tag-and-Release. International Game Fishing Association (IGFA) rules
  • Visa: Entry visa will be available at the entrance to Marina Hemingway. Call the port captain using VHF Channel 16 up approach.
  • More information: E-mail: UPDATE: From multiple attempts, many of the email addresses for Marina Hemingway and for the Commodore Escrich have not been answered. The latest email addresses to try are: dircomercial@prto.mh.tur.cu or rpublicas@prto.mh.tur.cu (You can also try to reach Commodore José Miguel Díaz Escrich, the port officer of the Hemingway International Yacht Club of Cuba at: yachtclub@cnih.mh.cyt.cu although emails to this address have been reported to not be replied to.) Phone: Or try the following phone numbers: (537) 204 5088 / (537) 209 7270 / (537) 796 0242

 

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Big Data

The term “big data” has been popping up all over the tech world in recent years. However, it has only recently begun to be accepted as an important concept for marketing professionals, who tended to be a bit more unsure of just how they could use big data to produce results. Thanks to the brave pioneers who blazed the trail, the union of big data and marketing has become much more accepted as a feasible way to make themarketer’s job easier while enhancing customer relations and improving profitability.
GoldMine.jpg
Even those who have embraced big data, however, frequently have no idea of just how “big” the data actually is. There are 2.5 quintillion — 2,500,000,000 million — bytes of data generated every day. Furthermore, more than 90 percent of the total online data in existence today has been generated since 2013, and much of it is coming from social networks. Obviously, there is a wealth of information contained in the data, but the problem of filtering and funneling this data explosion remains an issue for most organizations.

This is where social-performance software or SPS, comes in handy. The exponential growth of big data has naturally inspired software developers to create ways to help businesses garner valuable intelligence from the data they collect. This new species of software is geared to provide the following benefits:

  • Analyze the conversations among your followers on social-media sites.
  • Suggest the content you should publish and the media to use.
  • Advise which channel should be used to publish.
  • Determine when you should publish the content.
  • Determine your target audience for the content.

In short, SPS helps you get your content to your intended audience when they want it, resulting in enhanced brand awareness or response rates.

The proliferation of social media has given marketers unprecedented access to valuable insights. Properly mined, you can learn:

  • Where your target audiences spend the most time
  • Who and what they like
  • Their favorite brands
  • Their occupation, job title and/or employer
  • Their friends
  • What is trending in each follower’s world
  • Their connections and interconnections
  • The ways in which your followers influence connections
  • Data about your followers’ connections and friends

Best of all, SPS can potentially provide you with all of this intelligence in real time. The social world changes rapidly, and what was valid yesterday may be outdated today. The insights you gain can help you react immediately to any changes in the market or to make adjustments to your marketing efforts mid-campaign. The analytics derived from the data can also help you to quantify your return on investment by channel. With the proper software, you can measure basic metrics, such as the number of conversations related to your brand, the number of new leads derived from social activities and the sentiments being expressed about your brand. You can also measure advanced metrics, such as emerging trends that might affect your reputation.

In today’s competitive environment, your customers hold the winning hand. They are demanding more from you than ever before. They want to be “wooed” and build a relationship with your brand before you try to sell them your product or service. They want to feel that you truly know them, and one way to instill that feeling is to offer them personalized experiences that are relevant to them and in harmony with their online behavior. If you lack the data — or the ability to mine the data you have — you cannot give them the experience they want. If you disappoint them, they are extremely likely to move on to a competitor who will better meet their expectations.

Thanks to Lisa Carolin for the post!

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